5.6.2019. Mercedes-AMG Petronas Motorsport has entered into a partnership with the Police.
The company is the Lifestyle brand of the De Rigo group, a global market leader in the Design, manufacture and sales of high quality eyewear. In the course of cooperation policy, it is the official supplier of the team.
In the framework of the partnership, Lewis Hamilton, Valtteri Bottas and the other members of the team of Mercedes AMG Petronas Motorsport sunglasses and optical frames of Police will be wearing. In addition, the Logo of the brand is visible on the helmets of both drivers, as well as in the team garage.
In addition, the partnership will shortly be presented to an eyewear collection, designed in collaboration with Lewis Hamilton.
“It is fantastic to be able to Police a new Partner for Mercedes-AMG Petronas Motorsport welcome,” said team principal and managing Director, Toto Wolff. “We are very pleased with a brand to cooperate, which stands for the highest quality and attention to Detail – two features that are in our Sport is really important. This partnership confirms the growing interest from Lifestyle brands to our Team, which underlines the attractiveness of the formula 1 as a marketing platform.“
“We are extremely proud of this prestigious collaboration between our esteemed in-house brand Police, and the historic formula 1, Team Mercedes-AMG Petronas Motorsport”, said Massimo De Rigo, Executive Vice President of the De Rigo group. “Our determination to with Lewis, both as a brand Ambassador, as well as the Designer work together, provided a unique opportunity to connect the Police once again with the world of Sports. It fills us with Pride, a partnership with the strongest Team in one of the most popular sports in the world.“
2019 Spanish Grand Prix, Friday – Steve Etherington 2019 Spanish Grand Prix, Friday – Steve Etherington
