Neckarsulm Audi logistics test a business model for mobile charging station

11.7.2019. Logisticians of Audi site Neckarsulm have developed a new business model: they offer flexible Load with all-Round Service. The Neckar Ulmer use the mobile charging station Park, a project from the Audi workshop in Berlin, that was developed in 2018 in mind.

But with what Service you can combine the Park and to offer? The Neckar Ulmer have thought of a business model. The idea is that The Team is delivering mobile charging stations to where customers need them, and no static infrastructure to build, and takes over the charging of E-cars.

Currently the Service is in the testing phase. Through first operations with customers from different industries, the Team’s knowledge to evaluate the Service – and, ultimately, can decide how to do it at Audi with the business idea. “Our model is different for different areas of application are conceivable. Whether in the context of sporting events, in car parks of shopping centers, private residential facilities or Hotels – we see many potential fields of application, in order to generate the Service new sources of revenue,“ says René Valnion, project leader of the business model.

First practical tests have completed, the logistics company to successfully: At the Bundesliga club TSG 1899 Hoffenheim at the PreZero Arena, they tested the Service and invited a variety of models. So, for large shopping center, the Team has applied to his Service. Your offer in the test phase: anyone Who comes to the Shopping or play, you can find out more about the Audi Service book. “While the customers then stroll leisurely through the shops, or a game watch, we will charge their cars,” explains Valnion. After that, you pick up your keys and get in the charged electric vehicle.

The business model is in the testing stage, but initial feedback has been positive. “For us, it is with the current test runs, it is important to be close to the customer, to get direct and authentic Feedback, and to our Service to improve,” he says Valnion. Using the collected responses, the logistics company to assess the business model and decide on its future.

They offer flexible Load with all-Round Service. A successful practical test, the Neckar to Ulm in football to have completed a Bundesliga team TSG 1899 Hoffenheim at the PreZero Arena and the Service around the mobile charging station parks from the Audi thinking workshop tested. (Photo: AUDI AG)

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