27.5.2020. Background Corona-crisis focus on digital opportunities for Audi customers. Thus, the company integrated into more and more markets together, trading partners, E-commerce solutions for buying new and used cars.
France Germany new online booking tool, a pilot for a Sunday, the car with a new car the dealer has started selling online. At the same time virtual-consulting and services continues to gain importance.
“Mega digitization of the subject has been with us for a long time. AUDI digital experience and Business Network, Sven Schwartz, chief of the distance necessary in view of the global Corona-proposals to curb the crisis, travel has come into the world,“ he says. “This Agile, Digital a seamless ‘customer journey solutions that enable a variety of short-term loans and the reason we were able to. Trade, along with new e-commerce offerings, has an important role here. Transfer our web site in the world, increasingly, the actual transaction could be a pure information tool.“
In France, stock market online booking tool for cars, Audi this week since Partner will live. An amount of 100 million euros, the new Audi customers on the website immediately – and used-car salesman book and may be present in the used car you desire. The seller will then directly communicate with the customer, and the details of the maintenance contract for the vehicle, as well as delivery to the customer’s home even takes it upon request. This e-commerce solution rolled gradually to other European markets, to be from the month of June, the product will start in Spain.
In Germany, another e-commerce project initiated under: a new, group-wide platform for customers to buy directly from the Audi dealer for a new car in the future 24 hours from the warehouse provides. Currently, the first pilot project working with partners and Audi within a year, more franchises followed in order. “Our goal in Germany, Audi AG development of the market of business Martin Wallenborn, head, says: the various payment options buy with any car you have purchased all of the steps in place, approval by our partners and Audi delivered individually to the desired destination-hour non-contact and appropriate contains-wide-is completely digital to provide a solution. The pilot launch of Audi for the purpose of financing the first cash purchase. In the medium term, Bank Audi leasing financing company and the scope of end uses for a digital solution. Online shopping for now https://kaufen.audi.de are easy to reach. This solution are generally slowly being rolled out in other markets.
Sell a used car online, Audi began in Germany in the fall of 2017. Audi-used Audi models online, we offer an average of 130 partners around 4.000. By the end of the year, this sales channel is transferred to the new online platform. Already since last year, and optional premium mobility service from Audi Germany, and the desire for a period between 28 days-Audi, book online www.audiondemand.de completely digitally on customers can be used.
Booking and purchasing, digital solutions, services and consulting through a variety of online tools added. Live consulting with Audi Audi, for example, digital distribution and expansion of the business provides a contactless alternative to the dealer for a visit with dealers and customers. Sales data through the network, application and service personnel, customers and potential buyers and provides Audi with glasses, regardless of the location, the individual straight in the car and appointments.
Questions about the details of their equipment, vehicle, Audi replied with video tutorials recently in Germany, for example, www.audi.de/erklaervideos on. Among all the models of the navigation system in most videos that are currently available in 60 different priorities – for example, process.
Audi in China-a creative digital solution partners in recent months, will remain in contact with customers and to gain new fans were found. In the Chinese market, which is the brand’s most popular model, the new Audi A4 L, with the launch of the Audi an all-digital format. Approximately 800 media representatives Changchun, Beijing and Ingolstadt interactive Workshop Cloud Product, Association, design, and marketing professionals virtual.
Millions of customers digital formats, enhanced and virtual reality in cooperation with a TV channel, which is included as a “super Cloud” Start, experienced. In addition, the Chinese partner of the Audi virtual reality showroom and online counseling 24 hours lived. In the Chinese market e-commerce more interested in the topic he was doing. Already in the first three months of the year, the company exceeded the total number of online transactions from 2019 onwards, almost three times as much. Thus, every sixth customer with the purchase of Audi China online started.
21,9 (WLTP); 22,7 – g/20.6 km (NEDC), CO2 emissions combined fuel consumption: fuel/electricity dependency and CO2 emission widths 0 in the case of a tightening of the selected vehicle information equipment (PHOTO: Audi AG)26,0 kWh/100 km: combined, Audi e-tron quattro A5 55 power consumption: –
