18.2.2019. If this year’s Tour de France on 6. July, with the Grand Départ in Brussels begins, Continental the first year as one of the five main partners of the Tour, together with LCL, E. Leclerc, Krys and Skoda. All partners enjoy an enhanced presence at the award ceremony of the stage winner.
“To be a Sponsor of the Tour de France fits perfectly to our products and company values,” says Nikolai Setzer, member of the Executive Board of Continental AG and head of the tire Division. “After a year as a “small” Partner and official sponsor of Tires to play a greater role in the most important Cycling race in the world, we are very pleased. As a victory Partner, we increase Mature, so the visibility for our high-performance, for safety on the road and our winning mentality symbolize.“
Christian Prudhomme, Director of the Tour de France, adds: “The joy of the riders, to come to the podium, day-to-day a highlight of the Tour de France. Whether as a repeated winner or for the first and only Time in his career, when a driver, when you Cross the finish line, snatching up his arms, he experienced one of the most important moments in his life. Continental connects its Image with these emotions, which are for extreme performance and competition at the highest level. The Champions of the Tour from Brussels to Paris via St. Etienne, the Tourmalet or Nimes lake themselves as part of this challenge for excellence, and embodies the Continental.“
This year, six World Tour Teams – Sky, FDJ, Movistar, Bahrain-Merida, Katusha-Alpecin and Sunweb – the race is on Competition Pro LTD tires from Continental. This high-tech road bike tires in the Continental tire plant in the Hessian town of Korbach and is manufactured in hand work. Continental equips so the official Tour vehicles with the current Passenger and light truck tires Continental premium contact 6, which is produced in French, Sarreguemines. The Tour de France is on the side of the Tyre is also a French-German success story.
As one of the five main partners of the event Continental is enjoying increased visibility in the Tour. The Continental Logo will appear on both the bow above the target line as well as on the bow of the so-called Flamme Rouge, one kilometre before the finish. A representative of Continental awarded after each stage, the trophy to the winner of a stage.
Continental leverages its partnership with the Tour de France to inform about the Vision Zero, a world without traffic deaths and accidents. For this purpose, the tire manufacturer wants to use this year, the attention of the race, to call for more partnership behaviour and consideration between car drivers and cyclists with the “1.5 – Meter-distance campaign”. In addition, Continental is the Cycling Fans on his website with tips for safe and to stretch the departure of the Tour de France. In addition, the tyre manufacturer, free tire offer checks for vehicles, the Parking along the route, before the entourage of the athlete rushes past. The race itself for the first time, dangerous curves for participants and drivers of the escort vehicles with hazard Labels are marked in bright Continental-Yellow.
The long Tradition of tyre production at Continental begins in 1892 with the first air filled “Pneumatics”, Bicycle tire, followed in 1898 by the first automobile tires. Thus, Continental is the tire manufacturer in Germany with the longest Tradition. Today, the company is committed to its two – Wheeler and passenger Car tyres to develop the use of the same technologies. The Black Chili mix provides high adhesion both in Bicycle tires from Continental, as well as in the high performance passenger Car tyres the tyre manufacturer from Hanover.
Continental is the main partner of the Tour de France in 2019 (photo: Continental AG)
