23.8.2018 (ADAC Camping GmbH). In January, the ADAC SE invested in the framework of its digitisation offensive in a private Camping Startup in Berlin, in order to connect to the in-depth market knowledge of the company, with the agility of a start-up.
In the fall of 2018, the first product of the start-up, namely, the new camping portal PiNCAMP powered by the ADAC, go online. At the Caravan Salon in Düsseldorf (hall 9, Stand 26), the Startup for the first time, Details to PiNCAMP to the Public.
Uwe Frers, CEO of ADAC Camping GmbH: “We PiNCAMP at the Caravan Salon for the first time in the industry. Because we still have a few weeks of optimisation before us, the dialogue with trade visitors and campers at exactly the right time.“
In the fall of 2018, the new camping portal goes online. The peculiarity of PiNCAMP (www.pincamp.de) will be the combination of Expertise, Inspiration and simplicity: The ADAC identified by its annual inspections of 5,500 campsites in person and in Detail. These objective reviews by experts are the content base of PiNCAMP.
For Inspiration, fresh News, trip reports, Interviews, and camping tips with Storytelling-focus on a weekly basis. A contemporary Design and the optimization for all mobile devices campers can quickly and easily search your personal dream space, and from 2019, so book online.
After the successful launch of PiNCAMP the existing Camping wants to go up Portal “ADAC camping world” in PiNCAMP. For 2019, a consistent further development of the program: to Expand the platform to over 20,000 campsites, Integration of innovative B2B Services for campsites, Start the Online booking function, as well as the internationalisation of PiNCAMP.
