25.3.2019 Stuttgart. New vehicle segment opened With the world premiere of the Cayenne coupe, Porsche advanced, the third Generation of its successful SUV range. The vehicle impresses with its particularly dynamic line management, and new technical Details that make it a particularly athletic appearance.
Among the Highlights of the new Cayenne model, a sharpened Form, with completely independent rear end, adaptive rear spoiler, single seat characteristics in the rear and two Roof designs: a standard panoramic fixed-glass roof and an optional carbon fiber roof. The much faster to the rear sloping roof line gives the car an even more dynamic appearance, and positioned it visually as the sportiest model in the Segment. The Cayenne coupe is for the market introduction in two powerful engine options available: A six-cylinder turbo engine with 250 kW (340 HP), with the Standard sprint from zero to 100 km/h in 6.0 seconds, and a four-litre V8 engine with Biturbo charging in the range-topping Cayenne Turbo coupe, which goes with 404 kW (550 HP) and an acceleration to 100 km/h in 3.9 seconds at the Start.
Content
- The Cayenne is a success story in the world
- The expectations of the Cayenne coupe in the different regions, and customer profiles of the vehicle as well as the growing range of Porsche models, explained Detlev von Platen, chief Executive for sales and Marketing of Porsche AG, in the Interview:
- In what regions and groups of buyers for the Cayenne aims Coupé?
- In a worldwide perspective: Who are the customers of Porsche?
- What is the significance of the Porsche-surveys and market studies in model-decisions?
- The Cayenne Coupé shows The model range of Porsche is becoming more and more diverse. A Trend for diversification?
- Coupe in the SUV Segment seems to be a Trend. How do you inspire customers to the Porsche brand?
The Cayenne is a success story in the world
Since the introduction of the first Cayenne in 2002, the model comes to customers around the world very well. More than 864.200 vehicles have been delivered – an average of more than 50,000 cars per year. In 2018, the model with around 71.500 deliveries what in the world, behind the Macan. Most of the vehicles were sold to customers in China and Europe.
Cayenne Turbo coupe, 2019, Porsche AG
Cayenne Turbo Coupé: combined fuel consumption of 11.4 – 11.3 l/100 km; CO2 emissions combined 261 – 258 g/km
The expectations of the Cayenne coupe in the different regions, and customer profiles of the vehicle as well as the growing range of Porsche models, explained Detlev von Platen, chief Executive for sales and Marketing of Porsche AG, in the Interview:
In what regions and groups of buyers for the Cayenne aims Coupé?
The Cayenne Coupé is a world conqueror. It is the same for all regions are equally attractive. We talk to the customers, who place special emphasis on the sporty genes of the Cayenne. The Porsche existing and new customers with high brand commitment and an expressive Lifestyle. The Segment of the SUV-coupé is not new – but we give the car with the typical Porsche Design DNA with a character all of its own. The athletic body shape naturally fits in particularly well with the Porsche brand.
In a worldwide perspective: Who are the customers of Porsche?
Our customers maintain a very unique and differentiated way of Life. There is not THE Porsche customer, or THE Porsche customers. That is why it is also a Maxim for us to treat each customer individually. At the same time, there are characteristics shared by all our customers. For this purpose, a pursuit of performance, personal development and the Exceptional, as well as the success you achieve with this setting – so a certain amount of forward thrust. Many so appreciate the feeling, to find in the case of Porsche, a family of like-minded people and to experience a well-deserved pleasure. Our customers have driven before often models of other premium brands, because you expect from your automobile. Who has once experienced the fun of driving with an entry-level model from Porsche and lake that it is still sporty, would like to develop further – all the way up to a Turbo or GT model. The personal advance is much more important than the outer appearance.
What is the significance of the Porsche-surveys and market studies in model-decisions?
Customer feedback influences our product choices, our customers are very engaged. We receive more than 300,000 feedback, suggestions and requests per year. You will be integrated in the development process of a new vehicle. In addition, we introduce our product ideas to customers and potential customers. A good example is the current Cayenne is In development, we have taken into account a lot of feedback to its predecessor. In particular, the interior carries the Wishes of the Porsche Fans ‘ expectations. The Taycan will be another example of the fact that we leave early customer feedback into the product development. We have asked our customers at the beginning of the development process, if you can imagine a purely electrically powered vehicle of Porsche and how it should look. Even now, shortly before the world premiere in the autumn, we asked you for feedback on the final product.
The Cayenne Coupé shows The model range of Porsche is becoming more and more diverse. A Trend for diversification?
With our holistic concept we do not put on the vehicle, but to the brands DNA. This combination of sportiness and Premium are entitled to all of the Porsche models as well as our customers. All of our vehicles are sports cars, even the Panamera, the Macan and the Cayenne. You are the sportiest offerings in their respective segment and carry the genes of the Porsche 911. Porsche is perceived to be, therefore, quite clear as a sports car brand. And we do a lot of that, nothing changes. At the same time, we develop our product range further to offer our worldwide customers what they want. Has moved, for example, by customer preferences in the growth markets of the model mix. In particular, in China, the demand for the sporty SUV is very large, meanwhile, sales of two-door sports cars is on the rise.
Coupe in the SUV Segment seems to be a Trend. How do you inspire customers to the Porsche brand?
Porsche stands for hand work and the fulfillment of individual customer wishes with exciting Premium sports car. The man stands in the center. A Porsche is always made of people, in a Porsche a lot of manual work, love and heart in the blood. In addition, the ambition to always fight for the best solution unites us at Porsche. Individual products that convince with highest quality and driving fun. With the Cayenne coupe, we want to appeal to new, younger target groups. You value exclusivity and an expressive Lifestyle and have a very performance-oriented mindset.
The Cayenne coupe and the Cayenne Turbo coupe, 2019, Porsche AG
Cayenne Coupé: fuel consumption, combined 9,4 – 9,3 l/100 km; CO2 emissions combined 215 – to – 212 g/km
Cayenne Turbo Coupé: combined fuel consumption of 11.4 – 11.3 l/100 km; CO2 emissions combined 261 – 258 g/km
