11.4.2019 Stuttgart. What is a working day of the Daimler Design chief? What inspires and drives him, to give with passion to be the Best? These and other questions will be the Premiere of the new video series from Mercedes-Benz, “One of us answered,” with exclusive insights behind the Scenes.
The first, nearly three-minute sequence Gorden Wagener, Chief Design Officer, Daimler AG, portrays, and is now on Mercedes to see Benz YouTube in English with German subtitles. A Short version is run on the Mercedes-Benz Instagram and the Instagram channel of Gorden Wagener. With the recent, moving image format, Mercedes-Benz, new ways in corporate communication and the spotlight aimed at the people behind the products and the brand.
A nearly one-minute Short version of “One of us” wants to run on the Mercedes-Benz Instagram and the Instagram channel of Gorden Wagener. EQC 400 4MATIC;power consumption in the combined test cycle: 22,2 kWh/100 km; C02-emissions combined: 0 g/km.*
Multi-Channel strategy for an integrated product – and brand communication
The global Mercedes-Benz Cars & Vans communications plan to generate new communication format in addition to a authentic reporting so exciting content for owned and earned channels. The Topics range from cars through research & development as well as Lifestyle. It will be presented in the further episodes of “One of us” figures and stories from throughout the company, as well as interesting insights.
“We put in communicating consistently on a 360 degree strategy and create a content production synergies for all channels. The newly produced Format ‘One of us’, we have designed specifically for the all: so that we can reach our staff via the Intranet for representatives of the media, Influencers and customers to the outside as a brand more approachable,” says Katja Bott, head of global communications Mercedes-Benz Cars & Vans.
Design and production
The idea and design for the moving image format “One of us” is an in-house creation, which puts the people in focus. The shooting were assisted by a producer team and are held at the site of action of the protagonists. In order to promote an interactive dialogue with the Daimler employees, were submitted in the run-up to questions and Topics that fed into the production. The new video format is also marketed externally via TV and Online channels.
Cutting the Film with Gorden Wagener to be running on the Mercedes-Benz YouTube
