17.7.2019 Rüsselsheim. 120 years of Opel automotive – the 120 years full of love stories. Stories of real classics such as the Opel Manta or Opel Kadett, but also adventure die-hard Fans, for the never another brand in question would be.
They all gathered together and celebrating a three-part Video series, which is being progressively published on YouTube under the Hashtag #Opel120 on the Social Media channels. 120 years Opel the automotive industry from A to Z – this is the accompanying slogan on Instagram, where additional photos and Making-of Material to extend the campaign.
The beginning of a short summary of 120 years of automobile production in under a Minute. A fast-paced Ride through the Opel-history in the truest sense of the word. The main characters are car GT, among other things, the Opel patent engine “System lutzmann” from 1899, a Opel Kadett, and Opel. The classics, as well as the brand’s current flagship, the Opel Insignia. It is a question of efficiency, agility and dynamics, as well as the core of the brand: values, English, inspiring, and approachable. Because from the beginning of the rüsselsheim automobile manufacturer has used to produce cars as efficiently as possible, and to do so for a wide audience affordable.
“Opel is celebrating 120 years of automotive engineering and, therefore, 120 years of inspiring, innovative and, above all, emotional cars – just we want to present,” says marketing Director Tobias Gubitz, adding: “The final scene in the Video shows so that we have made with our product offensive, and cars like the Insignia GSi the aperture, and the flash shines again.” Has produced the series the company Senproductions from Munich.
A total of about 30 models to be released by the film sequences are totally new to the scene. Location: locked in the main plant in Rüsselsheim. The plays in the second Video a prominent role in the facts surrounding the flash of A as in Adam Opel as Bold to Z as in Zeitgeist due to be played. For example, if different Corsa GSi generations of the supply on the streets around the factory a little race.
The third Film brings the in the Shop-available car-Quartet-of-life: As player Classic Garage music producer Moses Pelham are in the Opel, Moderator Det Müller, actress Emily Cox, Le Mans winner and brand Ambassador of Jockel Winkelhock and race driver Tiff Needell, Opel Director Performance Cars and Motorsport Volker Strycek, Journalist and YouTuber Matt Robinson, as well as rally driver and Opel staff member Kathi wall of the party. This is a very unusual Opel-Fan joins with Rieke van Manta. When your love goes to the brand with the lightning under the skin. It has the portrait of her manta rays, lettering, circuit and the name of tattooing.
“The Ambassador, we will gather in the Video for the Quartet, have gasoline in the blood”, says Philipp Quanz from the Opel Social Media Team. “For them, cars are more than just a means of transport. Our performers are real petrol heads, and they all show the enthusiasm for our brand.“
120 Years Of Opel-Icons (Photo: Opel Automobile GmbH)
