20.8.2019. Commercial customers increasingly rely on vehicles from the Spanish Martorell: in addition to the monthly series records SEAT can be reported for the fleet business a fantastic first half of the year:
In the case of a significantly stronger growth than the whole of the fleet market in the first of the year 2019, the SEAT is able to report a healthy increase of 54.1 per cent (source: data force) helped. Two models were also fleet customers especially well.
SUV’s are more popular than ever
As driving forces for the excellent development of the fleet business, two models emerged: The small Crossover SEAT Arona* and the mid-sized SUV SEAT Ateca* recorded Council in the first half of 2019, with particularly high growth. The SEAT Ateca comes to a Plus of 86 per cent, of the smaller SEAT Arona, even on a healthy Plus of 165.2 per cent compared to the same period last year.
So gratifying: the new SEAT Tarraco* is a very successful start to the fleet business. According to the data force, he is in July 2019, even the ‘best newcomer’ and placed within the SEAT fleet, the third largest in volume behind the SEAT Leon and the SEAT Ateca. So he joins the ranks of the successful SUV range and rounds off the offerings of the Park for commercial customers Went up. As a fixed size in the fleet business could be families, but also the large-Van to prove: The SEAT Alhambra* to put, therefore, to about 39 percent.
Plus 41.5 percent in the case of large, plus 54.1 per cent in the case of small fleets
In comparison to the prior-year period, SEAT to put in large fleets with more than ten vehicles in the course of the year in 2019, up by 41.5 percent. So disproportionately well with small fleets with less than ten vehicles but: With a market growth of eight percent, the Numbers for SEAT increase in the first of the year, by a whopping 54.1 per cent compared to the same period last year helped. The excellent results are also reflected in market share in the overall business customer-business – it rises from 2.9 to about 4.0 per cent compared to the previous year.
“The Numbers are outstanding and speak a unique language. No matter whether small or large fleets – business customers are increasingly relying on the high quality and the cost-effectiveness of SEAT models, as well as a professional support from the specialized SEAT trading partners. In addition, we are pleased that our CNG models, the mountains, especially in the case of a lot of drivers and fleets to extreme economic potential, in our business the customer is always popular,“ says Christian M. Voß, head of Fleet sales at SEAT Germany.
SEAT Arona TGI (Foto: SEAT)
