20.3.2019 Frankfurt/Main and Bensheim. The Creative and advertising Agency Huth + Wenzel has set the Pitch to the total budget of Suzuki of Germany. From July 2019, the Frankfurter Agency is the Lead for all marketing activities of the sales organization of the Japanese tradition manufacturer and assisted in the realignment of the brand in Germany.
In close coordination with Suzuki Germany managing Director Seiichi Maruyama and his Team, sharpen Huth + Wenzel in the future, the profile of the Suzuki brand on the German market. You will benefit from a strong starting situation of the car manufacturer, because with the current models, Suzuki has good answers to the challenges of urbanization, individualization, and sustainability in the automotive market. With the Ignis, the Swift, the Grand Vitara or the Jimny Suzuki response to the increasing demand for compact cars and SUVs, and affordable Hybrid variants of more and more users open access to electric mobility.
“By establishing as a pure sales organization, we will further strengthen our Position in the German and European market. A strong brand and a sharpened profile. I am convinced that Huth + Wenzel with your passport is the precise strategy and in-depth Vision of the right Partner, in order to make a Suzuki in Germany, significantly more emotional and immediate experience“, explains Andreas T. Franz.
In the past, the fire experts from Huth + Wenzel Suzuki Germany have supported the development and implementation of successful European marketing campaigns. In the future, the focus of the consulting lies in addition to strategic issues in particular on the areas of Content Marketing and Social Media, as well as on the support of trade marketing.
In the Frankfurt-based Agency the enthusiasm for the new customer is large. To think “the Suzuki brand is bigger a super exciting job. Already the Pitch has shown that Suzuki Germany wants to go, especially in the digital communication, new ways, and as we are exactly on the same wavelength,“ says Andreas Liehr, managing Director of Huth + Wenzel.
Suzuki Swift Sport (Photo: Honda)
