4.4.2019 Leverkusen. Mazda sets new standards in automotive design. The award of the new Mazda3 with the “Red Dot: Best of the Best” in the Red Dot Product Design Awards in 2019.
The all-new Mazda3, the first model of the more developed Interpretation of the Kodo design, fits well in the ranks of award-winning Mazda models. The award is the seventh Red Dot award for Mazda in the Kodo Design. So far with the Red Dot award-winning models were the Mazda MX-5 to RF in the year 2017, the Mazda MX-5 soft top, Mazda CX-3 and Mazda2 (all of 2015), as well as the previous Generation of the Mazda3 (2014) and the Mazda6 (2013).
The highest award in the competition of the products, their Designs are regarded as groundbreaking and visionary. The international Jury has selected less than 100 products, more than 5,500 submissions from 55 countries for the price “Best of the Best”. Among the criteria for the selection of Innovation, functionality, ergonomics and durability.
The designers of the compact model of the Japanese Aesthetic interpreted in a clear, elegant body design. The character lines are completely omitted and instead, the beauty of the curvaceous body what the highlighted parts, in which the surroundings are reflected in the foreground.
The approach of “less is more” applies to the whole vehicle. Components such as the headlights and rear lights are for example free of unnecessary elements.
“The beauty of the omission is the key principle of the new Mazda3,” says Yasutake Tsuchida, chief designer of the new Mazda3. “But it’s more than just minimalism. To develop such a pure Design, requires a lot of effort and refinement through recurring to Try out and Discard. We believe that this can only be done by the artisanal masterpiece of our experienced Tonmodellierer created.“
The new Mazda3 is built around the people, in order to increase the driving fun. He reacts when Accelerating, cornering or braking, without delay, to filter out but unwanted noises or bumps in the road before they reach the occupants. The Reduced and elegant Cockpit is arranged with perfect symmetry to the driver. The new headquarters, for example, holds the pelvis upright, allows for a natural movement of the trunk and helps to reduce fatigue. The new Mazda3 will also be the first model offered with the Mazda-developed Skyactiv-X engine, a revolutionary gasoline engine with compression ignition, which delivers efficiency to the diesel level.
Mazda and the other winners will be on may 8. July awarded the Red Dot award ceremony at the Aalto-Theater in Essen. The new Mazda3 will then participate in the exhibition “Design on Stage” with award-winning products in the Red Dot Design Museum Essen and the Red Dot Yearbook, on the Website and in the Design of the App appear.
“To win the ‘Red Dot: Best of the Best, is a special honour, because only a very small percentage of submissions receive this award,” says Dr. Peter Zec, founder and CEO of Red Dot. “It is a deserved recognition for a wonderful achievement of the Design and a proof that the award-winning company are one of the best designers.”
Red Dot was founded in 1955 and one of the world’s largest design competitions. The winner of the product designs that were chosen this year in 48 categories, including cars and motorbikes, will be allowed to wear a year to the international quality seal “Red Dot”.
Mazda3 (Photo: Mazda)
