8.4.2019. CUPRA was able to pull at the Geneva Auto Salon in 2019, with the Premiere of the CUPRA Formentor-the first specifically for, the brand developed a Concept Car – car lovers from all over the world in its spell. Now CUPRA presents the new management team, to Europe.
Under the direction of the CUPRA Chairman of the Supervisory Board Luca de Meo, the CUPRA Team is completed by the following executives: Wayne Griffiths is the CEO of CUPRA, Antonino Labate has held the Position of Director for strategy, business development and Operations, Jaime Puig is the head of CUPRA Racing, Alejandro Mesonero-Romanos held the Position of chief designer, Mauro Pierallini, the head of product development, Khaled Soussi is head of sales and Marketing, and Xavier Serra development is the boss of the racing team.
Content
- More Manpower for the Europe-wide Offensive
- A network of specialists
- On the right path
More Manpower for the Europe-wide Offensive
A year after the Launch as a standalone brand CUPRA has completed its structure and its workforce by 50 percent to approximately 70 dedicated employees increased. The brand was able to exceed 2018 all expectations and in the distribution of their models in the past year, with the sale of 14,400 units, a growth of 40 percent. Germany leads with more than 6,000 units sold, the sales ranking, while Spain and the UK show, each with more than 1,500 vehicles sold in second and third place.
Although the CUPRA for 2019 in the first instance, the objective is to strengthen the current model range, its Position in the market, further CUPRA Master to train and the Expansion of its dealer network. Nevertheless, a Europe-advised CUPRA already-wide Market campaign to improve last year results: “although We believe that Germany, Spain and the UK will also be in 2019, our most important markets, but want to gain through the introduction of the CUPRA Ateca and a strong market launch of the Leon CUPRA more market share in Europe. This applies in particular to France, Switzerland and Austria, where we aim for significant growth. In addition, we would like to strengthen the presence of CUPRAMONTANA in our strategically important regions outside Europe, such as in North Africa, and Latin America,“ said CUPRA CEO Wayne Griffiths.
A network of specialists
In order to achieve their expansion objectives, builds the brand currently has a dealer network with selected points of sale and CUPRA specialists. CUPRA has already been reserved at 210 SEAT dealers worldwide exclusive of the new brand world, reserved sales area and would like to zoom in to the end of the year its reach even further. The so-called CUPRA Corner are characterised by their distinctive Design, which is equivalent to the modern identity of the brand and the contemporary and elegant reinterpretation of a Car repair shop is modeled after. In addition, the CUPRA is its own Flagship Stores in highly symbolic locations around the world.
On the CUPRA network of specialty parts and accessories for CUPRA, customers will be carefully selected options available that were specifically designed for each model. To the CUPRA world-exclusive Lifestyle collection, routes, and special events are also. The company has also trained more than 240 CUPRA Master who will be responsible for the customer, the CUPRA experience.
On the right path
CUPRA continued in the first two months of the year with the delivery of 3,600 vehicles its upward trend, corresponding to a growth of 101.4 per cent compared to the same period last year. At the same time was announced with the CUPRA Formentor is also the first specifically for the brand developed model. The concept car features 100-percent CUPRA DNA and should come in 2020, as a Manifesto of the brand on the market.
In addition to the CUPRA Formentor, the brand at the Geneva Auto Salon in 2019, therefore, introduced a Special Edition of the CUPRA Ateca, which offers even more Performance and elegance. As a Supplement to the CUPRA Ateca and the CUPRA Formentor CUPRA is planning the introduction of four new models by 2020 to double its sales in the next three to five years.
Distribution CUPRA Team (v. r.): Luca de Meo, CUPRA Chairman of the Supervisory Board and SEAT Board of Directors Chairman, Xavier Serra; head of development of the CUPRA Racing team; Alejandro Mesonero-Romanos, head of design; Jaime Puig, head of the CUPRA Racing team; Khaled Soussi, Director for sales and Marketing; Antonino Labate, Director for strategy, business development and Operations; Wayne Griffiths, CUPRA CEO; Mauro Pierallini, head of product development
(Photo: CUPRA)
