30.4.2019 Stuttgart. The market launch of the new CLA coupé is accompanied by Mercedes-Benz with an emotionally Film, the from 30. To see April at the Mercedes-Benz YouTube. The Five-minute short film tells a story of youth and adulthood, conformity and non-conformity.
In a fictional inner Dialog of a young adult puts on the back on the Dreams and Desires of his younger Self. “Follow your rules.” according to the message of the new CLA coupe. Beyond the campaign the Mercedes brand wants to encourage-Benz people to follow their inner voice and to do the important things in life in an individual way.
“A unique car for exceptional people – so that we see and show the new CLA coupe. The Film speaks the language of a young, self-conscious audience that would like to remain true to itself,“ says Bettina Fetzer, head of marketing Mercedes-Benz Cars. “We rely more on entertainment than on classic advertising. The Film is dynamic and emotional, without taking itself too seriously.“
CLA drivers are considered to be individualists. Creativity, aesthetic expression and feeling to determine one’s own life, are of the utmost importance.
The star: New Instagram Filter exclusive to the CLA campaign
As the first car brand Mercedes-Benz allows you to put yourself virtually in an imaginary CLA world and to shape it according to their own rules for the campaign, the CLA created Instagram Augmented Reality (AR) Filter #PlayByYourRules. The Filter is inspired from the typical Neon-lights of the Japanese metropolis of Tokyo, the Location for the photo production of the CLA campaigns-print motifs. #PlayByYourRules Fans of the brand with the star, and Social Media invited users to be part of the campaign, and in a playful way, different filter variants to try out. The only requirement is to follow the Mercedes-Benz Instagram Account @mercedesbenz and the AR Filter in the Filter Tray.
The Film was made Rousselet under the direction of François. He is currently one of the most creative minds in music videos and advertising films. Rousselet worked with Kanye West, Madonna, Depeche Mode, Snoop Dogg, Pharrell and Jack White. For his Work he was awarded with the MTV Music Award and World Music Award.
Acoustic accompaniment to the images of the film of the Song “Just like honey” by the Scottish rock band “The Jesus & Mary Chain”. In addition to the full-length version of the Film will be shown in a 30-second Version will. He is part of an integrated marketing campaign for the new CLA Coupé, the with the world premiere on 8. January 2019 is run on the CES in Las Vegas. The campaign and all the information about the CLA coupe you can find on: https://www.mercedes-benz.com/cla.
The photos for the Ads produced by CG Watkins in Tokyo. The Paris-based Fashion photographer is heavily influenced by the Skate and music subculture, and is characterized by its progressive photography style. He has already worked for well-known international magazines like i-D, Dazed & Confused, and brands like Kenzo, Nike and Adidas.
Credits: Responsible for idea, concept and implementation of the film and the campaign is antoni_garage, the European Lead Agency for Mercedes-Benz.
The new CLA Coupé: The new Mercedes-Benz CLA coupe combines a sporty and emotional beauty, with highly intelligent technology. The design offers in addition to its unique Look, the next stage of the Mercedes-Benz User Experience (MBUX) with interior wizard, and many customization options.
You have a penchant for the Exceptional and therefore the new Mercedes-Benz CLA coupe is the perfect car for you: It is not only a very emotional vehicle, but also a highly intelligent. The MBUX interior wizard, the user wishes to detects motion and the interior with the intelligence unit, about Augmented Reality in Navigation and the comprehension of indirect speech commands to ENERGIZING COACH with individual Fitness recommendations provides the new CLA is a variety of clever solutions that make life easier.
Add to this the sophisticated Details of the aerodynamics and the functions of the driving assistance package Intelligent Drive. The Design is emphasized by its elongated shape and elements such as the engine bonnet with power domes or the down-shifted the number plate at the rear, the Coupé-like character. He is the Status of its predecessor as a Design icon. The prices start at 31.475,50[1] euros for the CLA 180, with 100 kW (136 PS), 200 Nm and six-speed manual transmission (fuel consumption combined: 5.7-5.5 l/100 km; CO2 emissions combined: 130-125 g/km)[2]. The deliveries start in may 2019.
Mercedes-Benz CLA 200 coupe, Jupiter red, Progressive, ARTICO man-made leather/ fabric Flèron macchiato beige/black;fuel consumption 5,5-5,3 l/100 km combined: CO2-emissions combined: 127-121 g/km*
