14.6.2019 Munich. What is the new age of Driving pleasure? With this question, the BMW Vision M NEXT, which will be presented in a few days in Munich deals.
In the framework of the collaboration with the artist Thomas Demand and his photo shows the first Details, without revealing too much. It is not the first collaboration between the Demand and the BMW Group. Already in 2000, the BMW Group has given a work for the high level collection, the “auto works” in Demand in order.
28 internationally renowned artists such as Candida Höfer, Wolfgang Tillmans, Thomas Struth, and Thomas Demand deal with the topic of automotive and mobility. Now Demand transmits the subject – the mobility of the future – in his language: paper, cardboard, and photography.
“Like most of the artists that interested me, never-before-seen, the pictures, therefore, we have accepted the invitation of Adrian van Hooydonk and his Team. I think my views on photography are suitable, the Essential, Abstract, and the study M the NEXT is a very complex model, whose radical Design goes beyond the demands of an everyday object. A concept such as this is a very interesting opportunity for me, these ideas, these forms of future in the public perception.“ Thomas Demand
The new age of Driving pleasure.
What and how we move into the future, representing the BMW Vision iNEXT and on the other hand, the latest vision vehicle: the BMW Vision M NEXT. The BMW Vision iNEXT shows how Autonomous Driving has changed the life on Board, the BMW Vision M NEXT is the increase the pleasure of Driving by means of technology.
In the new era of mobility-the sporty Drive of tomorrow will be supported by intelligent technologies and the driver is the ultimate driver. It was a relaxed EASE To the BMW Vision iNEXT or a dynamic BOOST driving experience with the BMW Vision M NEXT, both times the man with his emotions and needs in the centre; Design and technology to intensify the desired driving experience.
“We show a new vehicle, there are a whole range of different total views. This Time we choose a completely new path. We show prior to the presentation of works of art. The photographs are fascinating and speak for themselves. You are very close to the BMW vision vehicle and at the same time completely abstract and pure art. It is only when you see the vision vehicle, you will be in concrete terms.“ Adrian van Hooydonk, Senior Vice President BMW Group Design
The Whole in the Detail.
Thomas Demand, and Adrian van Hooydonk appreciate and communicate on a regular basis on the topic of city and mobility of the future. So it was obvious that the BMW Group, Thomas Demand is presenting the BMW Vision M NEXT and invites him to be inspired. Demand chose different Details, and sculpted paper and cardboard models. These are the base for its arising. The image concept is based on the actual color, the concept and the graphical Form of the BMW Vision M NEXT. However, Demand zoom in so strongly to the surface of the vision vehicle, that its paper and cardboard models are solved by the subject matter and with the Original break. Created four Works, which are also very close to the Detail and abstract photo art. Only with the presentation of the BMW Vision M NEXT in June in Munich, the art is specifically for the viewer.
Thomas Demand
