21.6.2019. The Expansion of the young brand CUPRA goes on: According to the definition of the new organisational structure and increase in staff of around 50 per cent CUPRA gets its own company headquarters. This CEO Wayne Griffiths announced at the second Station of the Roadshow “SEAT & CUPRA on Tour” in Liverpool, England.
The new multi-purpose building with a focus on Motorsport is built, therefore, in the immediate neighbourhood of the SEAT’s Headquarters in Martorell. The deliberately open and airy-hero Design of the new company’s headquarters will cover more than 2,400 square meters and two floors. The building is modelled on the paddock of a race track and is located on a 10.500 square-metre plot in the heart of nature. A large porch and an impressive terrace to provide sufficient space for the stylish presentation of new vehicle models and other Outdoor events. In the future, to the new company, the operational Headquarters of the sales, Marketing, purchasing and Finance departments find your home.
CUPRA is almost grown up
Wayne Griffiths, announced the new build in the UK distributors in Liverpool, stressed the positive development of the brand since its inception in the year 2018: “The new CUPRA Central is the highlight of our development as an independent brand. Our goal is to double our sales figures in the next two to four years. Through our own Companies we are able to increase our number of employees to over 100 and to strengthen our Position so that we can in the world to win even more car lovers for our CUPRA family.“
The new building will be finished by the end of the year and in the first quarter of 2020 ready to move into. In addition CUPRA refer to their own rooms in the Casa SEAT in the heart of Barcelona as soon as this new multi-purpose building was erected want.
The CUPRA Racing Factory
Since the racing is at the heart of CUPRA will also be made at the SEAT Sport building the appropriate Changes. The company headquarters what is housed here temporarily; now the 16,000-square-foot facility will be transformed to the CUPRA Racing Factory: “This will be our first Motorsport workshop in which we develop our race cars and produce by ourselves. The new CUPRA TCR, to be launched in the first quarter of 2020, will have already developed on our own company premises. In the CUPRA Racing Factory car is also the debut of the CUPRA e-Racer is an electric touring car series prepared“, explains Antonino Labate, Director for strategy, business development and Operations at CUPRA.
The distribution network includes specifically designated areas in selected SEAT dealer. Currently, the brand has worldwide 222 this CUPRA Corner. By the end of the year, the Expansion of the network is to be completed with 245 Corners – thus, the CUPRA would be represented around 20 percent of the SEAT dealer. The company has trained more than 240 so-called CUPRA Master, the brand experience in the best possible way to your customers. Regardless of the SEAT dealers CUPRA wants to open up their own Flagship Stores. The brand is currently looking for suitable areas in representative areas of Munich, Hamburg, Vienna, and Mexico city.
Ground-breaking ceremony for the new CUPRA Headquarters (photo: CUPRA)
