27.8.2019. A prominent new addition to the CUPRA family: its future in Motorsport to further advance, it has CUPRA committed to the Swedish Top driver Mattias Ekström as the new brand Ambassador.
The 41-Year-old should participate in developing the electric strategy in the area of racing significantly. In addition, Ekström is the official driver of the first all-electric touring car CUPRA e-Racer. The cooperation want to celebrate CUPRA and Ekström at the joint trade fair appearance at this year’s IAA in Frankfurt.
Content
- Ekström and CUPRA: two Visionaries and pioneers
- A master of his craft: DTM-Champion and Rallycross champion
- “The cooperation is for me a logical step”
- “Electric propulsion is the core of our race strategy”
- Impressive values of the CUPRA e-Racer
- Fully electric in the future
Ekström and CUPRA: two Visionaries and pioneers
CUPRA and Ekström fits together perfectly With the CUPRA e-Racer, the Spanish sports car brand’s status as a pioneer in racing for electric vehicles. So Ekström has gone in the past in new ways and has, for example, to gain access to his own racing team in the FIA world Cup was founded. Both of them live for the race track and want to establish with the joining of forces further innovation in racing. Brand Ambassador Ekström and CUPRA celebrate their first joint appearance at the trade fair stand at this year’s International automobile exhibition (IAA) in Frankfurt am Main.
A master of his craft: DTM-Champion and Rallycross champion
Mattias Ekström is in the world of Motorsports for more than 25 years of highly successful on-the-go: The 1978 in Falun-born Swede’s car, among other things, two-time Champion of the DTM (formerly German touring championship), FIA Rallycross champion of the world by 2016, and a three-time winner of the Race of Champions. As the son of former Rallycross driver Bengt Ekström, he has already participated as a Teenager in go-Kart competitions, and with his enormous experience as one of the most versatile racers in the world.
“The cooperation is for me a logical step”
CUPRA engineers will work together with Mattias Ekström in the Tests of the CUPRA e-Racer, as well as to the development of future electric race cars. “The cooperation with CUPRA is for me a logical step. After a long racing career in which I have with all types of internal combustion engines is concerned, it is now time for a change to the electric racing. CUPRA is since the brand’s inception, absolute leader in this Segment and I look forward to working with the highly motivated and dedicated racing Team in the development,“ says Ekström.
“Electric propulsion is the core of our race strategy”
The CUPRA e-Racer is a Prime example of the potential of the CUPRA in the electric-racing – and only the beginning: “Our fully-electric drive is the core of the race strategy of the CUPRA. We would like to use the racing experience and the multifaceted talents of Mattias, to define the future of racing and to gain new experiences in the international racing world“, said Antonino Labate, Director for strategy, business development and Operations at CUPRA.
Impressive values of the CUPRA e-Racer
In the past year, the CUPRA with the e-Racer presented car the world’s first purely electrically powered tour. With its continuous output of 300 kW (408 HP) and up to 500 kW (680 HP) peak power, it reaches a top speed of 270 km/h and accelerates in just 3.2 seconds from 0 to 100 km/h in only 8.2 seconds from 0 to 200 km/h.
Fully electric in the future
So on the road the future of the CUPRA looks like electrically: the Silhouette of The first fully electric concept vehicle has already been distributed. In a few days Online the following presentation on the IAA celebrate its Live-world premiere of wants. This high-performance vehicle combines the properties of a four-door crossover with the stature of an SUV and the elegance of a sporty coupe.
Both the CUPRA concept car as well as the CUPRA e-Racer will be exhibited on the Stand, the Performance brand at the IAA in Frankfurt.
Mattias Ekström (photo: CUPRA)
