20.7.2020. The central importance of a brand that for years and years to come and most the emblem recognition your unique selling proposal, sign and business cards. The Nissan logo now makes them fit for the future: digital and physical character of the brand for a new generation of Nissan models.
The Nissan logo has developed over time. Always remained faithful to the original values. The company’s founder, Yoshisuke Aikawa (English penetrate even a strong belief in the sun:””) “Shisei tenjitsu tsuranuk that the principle of” with the emblem of followed. Symbolically and Nissan logo in the front of the stand of the Rising Sun Post.
The brand’s new “business card”, remains faithful to this principle, reflects but at the same time, important social changes of the last two years. The new logo back to the future at the same time, proudly looks at the rich heritage of innovations, points and trading in influence, milestones and achievements. The company name the logo remains in the center, recognizing the value showing.
Already in the summer of 2017, Nissan’s global design Alfonso Albaisa, senior vice president, for the first time, with possible changes in brand logo and identity. Tsutomu Matsuo in the management of a design team for an assistant general manager advanced design, thin to the point of a complete reinvention, you should investigate the different ways of development. “Thin, light and flexible” Logo must have.
Design director Albaisa “Science, Technology breakthroughs for our customers, and we were inspired by connection and basic changes,” he says. “As you can imagine, led to visions of digitizing our heads.”
Over the next two years and the team always has been shown the company’s founder, Aikawa guiding principle, under the premise of a series of drafts, be passionate, be a leader, a contestant is signed.
You have to take into account different variables and use the team. Logo illuminated, for example, related to legal regulations, especially in the future of electric cars brought a series of technical problems at the same time still well recognizable logo adorn the thickness and the distribution must be illuminated. However, the emblem also is used in digital and printed brochures and other print products.
Whatever the environment, this logo had to stand clearly and strongly for the Nissan brand.
The result of a two-dimensional character with a logo in various models and numerous drawings. It seems designed as a craft that was designed and is flexible enough for various application areas. Nissan designers three-dimensional first started, burned with the emblem of the brand ago, there was a 2D-model has been completed.
With this redesign, the angular, industrial look thinner, a digital model is transformed into a more familiar and friendly. Car manufacturer Nissan this change also stressed mobility for service providers as traditional development.
Matsuo the designer responsible “received the final version of the logo expression if the new Nissan leitbotschaft brings a strong, stable Belief if you have even the sun can penetrate,” he explains. “This strong belief with Nissan electric, and digital business partners in the areas of driver assistance proves the connection will never falter. All of this logo and it gives our customers, employees, and underlines our commitment to society.“
The beginning of a new era
A new logo, and comes in both digital and physical form. Special, electric vehicles, new Nissan Logo embellished with 20 LED light that gives a distinctive visual presence.
Now the first model with the emblem perfectly represents the vision of Intelligent Mobility Nissan Nissan Ariya. “This is our new electric vehicle Ariya, full and advanced technology,” the fort is filled with Albaisa said. “This new Logo is perfect for a scene.” For vehicles with the new logo in future years more will follow.
In addition to vehicles, a new brand logo, media, social media and digital advertising for dealerships via dealer Signaling is integrated in the entire head of the letter. With four variants, flexible, allows to adapt to different communication needs.
In the case of some digital video applications, the logo “live” there even: assigns and pushes himself in front of different backgrounds. Thus, the logo is exciting, which is necessary to stay relevant and impressive in the current, ever-changing environment and reflects the flexibility.
November in the gallery application
Nissan dealerships, new brand visual identity and the new logo displays the start of November, the bait screens; Exterior signage conversion and maintains showroom.
Out there, in the future, new Nissan Logo is seen on a tablet at the entrance of the characteristic village on simplified Thin-paint visible side only the main facade and the facade can be found on the gray jacket. The sign is no longer a mandatory element.
Depends on the size of the local market, showroom new interior characteristics. Lighting, screens change depending on tiles or regulatory requirements related to the sales potential.
(Source: Nissan)
