20.7.2020 Cologne. Company logo with a revised version of a new household, in Europe, Toyota introduced a new design. So, company-oriented mobility partners for a future, a car manufacturer, the beginning of a new era: the transition is signaled.
With the new design of the company’s increasingly diverse consumers who have a growing range of new mobility products and services, speaks.
(Visual identity, “VI”) the simplicity of the new visual identity is determined by four basic principles for all areas of business: mobile, future-oriented, high-quality and uniform (such as old Toyota insurance management), for example, insurance services Toyota Kreditbank GmbH and Toyota is marked by.
Toyota Motor Europe Didier Gambart, Vice President, Sales, Marketing and customer experience “we have developed a brand new visual design for a look tomorrow”, he says. Touch points “in the future that allow us a better connection with our customers offers. For the first time, the new Toyota Yaris will be seen in the premiere.“
The idea of simplicity in the following, the new Toyota logo in a two-dimensional, single-color design with Ellipse. In addition, the new design, transparency and modernity carries the digital space, but also adapted for effective use in the physical world. For the first time, the logo without the word mark. All communication channels; existing Logo adorns in addition, vehicles in the future. Toyota dealer signals remain unchanged. Toyota network strategy will be reviewed after 2025.
Marketing Toyota Germany kroppa, Klaus, the director, “cut and key product and brand messages with our concentration, we are creating a clear brand,” he adds. “Strong modern design of the current difficult situation helps us to come out with a fresh wind.”
New bespoke visual identity for typography together with “Toyota Type” was introduced. A customer for both online as well as offline media relations, providing versatile, responsive and open and may be used.
(Source: Toyota)
