23.5.2019. The Four rings from a wide range of your business for flexible Premium mobility in Europe and provide the umbrella brand Audi on demand on multiple columns.
From the fourth quarter, customers can access successively in ten countries, up to 10,000 Audi vehicles and this flexible book. In Parallel, the company intensified the Integration of its own trade organization in the digital business field and raises additional synergies within the Volkswagen group.
“With this multi-channel approach, we are now fully in the comprehensive scaling of our Premium mobility services. Together with our trade and our Partner SIXT, we plan to Audi-on-demand as an umbrella brand for all mobility offers from the short-term hire via subscription models and long-term vehicle use, to develop,“ says Bram Schot, Chairman of the Board of AUDI AG, and Commissioner of the Board of management for Marketing and sales. “We are networking closely with existing mobility Services of the Volkswagen group.”
The newly developed Audi-on-demand, Web and App portals, the customer can have access in future to the existing SIXT fleet of high-quality Audi models, and this flexible of a period of one hour to a year book. As a complement to the commercial sites Audi on demand thus gains access to the existing station network of the international mobility provider and so on, numerous new fixed-mobility locations in city centres, at railway stations and airports. In Germany alone, up to 100 new Mobilitätshubs are scheduled to Start.
In addition, the offer will be successively at locations in France, Italy, great Britain, Luxembourg, the Netherlands, Switzerland and Austria. In addition, Audi and SIXT to arrange a partnership for the deployment of Connected Vehicle / telemetry technology for building digital mobility products. The establishment of a Joint venture or other legal interconnection between SIXT SE and AUDI AG is not provided.
In addition, Audi has integrated the own trade organization even stronger in the new digital business field, which creates an additional channel of distribution: From the fall of 2019, a common IT platform for Audi on demand is the Audi partner, developed in close collaboration with the Volkswagen group and the trade. This trade is able to offer in addition to the digitisation of its rental business in the future flexible mobility services such as subscription models. The dealers tap new customer groups and sales opportunities, from the expense of the own vehicle fleet more efficient and more flexible your used car deal. The company promotes the Integration of Audi-on-demand in the trade since the autumn of 2018, and has already opened ten stores in Spain and the UK. Increasing the number of sites with trade integration on the home market and in other European markets such as France and Spain, Audi is continuing gradually.
While Audi on demand is concentrated in the cooperation with SIXT in the short days of hire, is the Audi-on-demand in the trade, especially on a daily, weekend or bridging rental designed. Here are also hire the long-term of up to one year.
Customers of Audi-on-demand will be of benefit to, in the future, in addition to the Services, the Volkswagen group has developed around the topic of mobility services. To do this, Smart Parking, for example, for the smart Parking on public Parking.
Audi on demand (photo: Audi AG)
