Joint Venture, JAC, Volkswagen aims to accelerate the market entry of SEAT in China

29.5.2019. SEAT is to be incorporated in the implementation of its strategic goal, in two to three years of its operations in China, a large step forward: During a visit to a Chinese government delegation in the company’s headquarters in Martorell, the government representatives took the opportunity to Meet with the cooperation partners, which consist of SEAT, Volkswagen Group China, and JAC and 2017 to the Joint Venture, JAC, Volkswagen have joined forces.

The Chinese Delegation consisted of Li Jinbin, the Governor of Anhui province, and Ling Yun, the mayor of the provincial capital of Hefei, the headquarters of the JAC, Volkswagen is. The two representatives were received by Dr. Herbert Diess, President and CEO of the Volkswagen group, Luca de Meo, President and CEO of SEAT S. A., Dr. Stephan Wöllenstein, CEO of Volkswagen Group China, and JAC President To Jin.

Content

  • The agreement defines the type of cooperation
  • The centre for research and development from 2021 in Hefei
  • Barcelona as a Prime example of a Smart City
  • China is one of the most important markets in the future strategy of SEAT

The agreement defines the type of cooperation

The contract partner of the Joint venture, JAC, Volkswagen, whose goal is to devote himself to the development and production of electric vehicles, have signed a joint Declaration, the aims, the introduction of the SEAT brand in the Chinese market further.

The agreement defines, among other things, the nature of the collaboration of the partners involved and the future strategic orientation of the Joint Ventures. Consequently, JAC, Volkswagen should be as a full member in the global production network of the Volkswagen group and integrated it as an important and active role to play.

The centre for research and development from 2021 in Hefei

A Central building block in the development of future-oriented mobility solutions will be the new centre for research and development in Hefei, which is currently under construction. According to the current status of planning it is to start 2021 operation. Among other things, are bundled with the resources needed for the co-development of battery electric vehicles (BEV) and the corresponding components. In addition, there are new technologies for automotive application scenarios, and explored and developed.

Luca de Meo said: “the signing of The agreement is an important step for the strategic globalization plan of the SEAT. With the entry into the Chinese market, we are securing the future of the company and at the same time, the further Development of electric mobility. In this area, China is the scale. We want to be a part of this entrepreneurial Ecosystem, the transfer of knowledge and to drive and shape the global mobility sustainable and efficient.”

The Delegation of the Chinese government, so visited the SEAT Design Center – the technological core of the SEAT with more than 1,000 employees, engineers. This unique centre of expertise makes the company one of the leading industrial Investor in research and development in Spain. The representatives from Anhui, a 62 million inhabitants province in the East of China, so visited the SEAT’s main plant in Martorell, in the three best – selling models, the SEAT Leon*, the SEAT Ibiza and the SEAT Arona* – made.

Barcelona as a Prime example of a Smart City

Martorell is one of the most modern and most efficient factories in Europe and produced more than 2,300 vehicles. 2018, the main plant in Martorell came to an annual volume of 474.300 vehicles, which are sold in 80 countries. Subsequently, the government visited the delegation of CARS, the offer of health – and rehabilitation center for SEAT employees, in which specialists from the fields of traumatology, cardiology and gynaecology a wide range of personalized services.

Since Barcelona is a center of innovation and a world-wide parade example of a Smart City, the Delegation visited the Anhui government in the digital laboratory network of the Volkswagen group’s integrated innovation centre Metropolis:Lab SEAT. Load Station Pier01 (Barcelona-Tech City), is at the heart of the Start-up Ecosystem in the city in Barcelona.

China is one of the most important markets in the future strategy of SEAT

Last July, under the SEAT, the Volkswagen Group China and JAC in Berlin in the presence of German Chancellor Angela Merkel and the Chinese Prime Minister Li Keqiang signed an agreement, according to which SEAT, as a Partner of a joint venture, JAC, Volkswagen for the manufacture and sale of electric vehicles was commissioned. This SEAT takes up a leading role within this project in the Volkswagen group. Since the establishment of the Joint Ventures in the year 2017 SEAT so brings its Expertise in the areas of Design, research and development.

The involvement of SEAT in the joint venture, what is underlined with the signing of a new agreement in November in Madrid: it provides for, among other things, the development of a platform for electric vehicles and the creation of a new research and development center in the city of Hefei. Under the agreement, Dr. Herbert Diess, JAC President To Jin, and Luca de Meo in the presence of the President of the people’s Republic of China Xi Jinping and the Spanish Prime Minister Pedro Sánchez what is signed.

V. l.: Chairman of the Board of SEAT S. A., Luca de Meo, Chairman of the management Board of the Volkswagen group, Dr. Herbert Diess, CEO of Volkswagen Group China, Dr. Stephan Wöllenstein, Li Jinbin, Governor of Anhui province and JAC President To Jin (Foto: SEAT)

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