19.6.2019. The best in The category “Innovation Discovery”, and the second-best in the area of “Innovation Development”: The Audi think-tank from Berlin, will receive two awards at this year’s study of digital innovation units of corporations.
The Audi think tank launched in September 2016 in Berlin. Currently 23 permanent and temporary posted Audi employees will work in a Co-Working Space. The aim of the each in the half-yearly rhythm-changing groups, the development of innovative business models, which go on the car so. In small cross-functional Teams to manage the participants by customer-focused Develop independent Work and cooperation with Start-ups, within five months already on the market tested and thus validated business model.
The success of this approach has now confirmed the study, “corporations in the footsteps of Startups 2019” of the strategy and management consulting Infront Consulting & Management and the German business magazine Capital. The Audi think-tank that went in two of three categories in the Start, wins the class “Innovation Discovery”, to a rating of in the generation of ideas and the elaboration of concepts. At the same time, Berlin’s innovation unit occupies the second place in the area of “Innovation Development”. The Jury assessed the development of concepts into marketable products and Services.
“This is a great success for our self-developed program and the intensive work of the last few years,” says Matthias Brendel, head of the Audi ideas workshop. He is particularly proud of the success rate of the business models. “With our participants from all Parts of the company, we are able to develop ideas within the shortest time possible business models, the Audi vehicle range in the future, add to, or expand, and the company is on the path to Digital Mobility Company support.”
Thematically, the think tank focused on urban issues, with the mobility of reference. They developed products and Services for electro-mobility in the urban environment, as well as opportunities for a better use of Time of customers while Commuting. The Teams are working, among other things, to offer flexible and affordable charging infrastructure – how the project parks is proof of this. The charging station on wheels is a compact and mobile battery storage. Electrified Parking spaces without great expense and supplied to electric cars with energy.
A special secret of success is in addition to the Co-Working and the working with agile methods, the Co-Living concept, which was rated by the jurors of the study is also very positive. Of the 15 temporary participants live during their stay in three residential communities that is so far in the scene of digital innovation units are unique, but according to Brendel, the creativity, team spirit and the success of the innovation.
The study, “corporations in the footsteps of Startups in 2019” was carried out in the first half of 2019 for the third Time. The evaluation compares digital innovation units of established German companies along the three phases of the innovation process (Innovation, Discovery, Development, and Scaling). In the study, 50 companies took part almost.
Dr. Matthias Brendel, head of Audi thinking workshop (photo: AUDI AG)
