Porsche quality management: fit for E-mobility and digitization

31.7.2019 Stuttgart. New technologies require new Thinking and new ways of working in quality management: For a its a step in the electric mobility, Porsche has developed a new, comprehensive training program and its processes.

Another driver is the digitization and Smart Mobility: in addition to the emotional, as well as Anmutungs – and-functional-quality Content and Software quality is becoming increasingly important.

“It is important that we adjust ourselves to these changes,” says Frank Moser, head of corporate quality at Porsche, “The networking of components within the cars, as well as the networking of the vehicle with its environment is becoming more and more important.”

The number of Software modules in the car and the requirements to take this constantly. Moreover, more and more functions of Hardware are transferred to Software. So services and Services that can also be used by Smartphones operate, a part of the overall system automobile, or of the Customer Journey, for example.

“We deal with this new aspect under the term Content quality. It is, therefore, the Software of these products, as well as their Interaction with the vehicle secure,“ explains Frank Moser.

Under the emotional quality of the aspects are summarized which deal with the perception, optics, and acoustics of the vehicle. By using the electrical mobility of the shaper as a sound source, the dominant drive is silent, to expand the quality requirements in this area. “In Conjunction with the extreme dynamics of the silence of the car is something quite Fantastic”, explains Moser.

The meaning of the quality employees will be aligned in the electric vehicle to the sounds that were previously drowned out by the sound of the internal combustion engine drive. “Suddenly, wind noise, road noise, or the fan of the seat air-conditioning in the foreground. The trick is to keep the impression of the value on a normal level and to reduce current noise,“ says Moser.

“The impression of quality is, again, what makes a car perfect: its look and feel, the quality of workmanship and value,” explains Moser on the example of the in-vehicle screens. “With the increasing number and size of the display, we need to ensure so that the colors and brightness of the different screens fit visually to each other. Color-Matching is no longer just for the exterior and interior.“

The company’s quality reacts with adapted structures and new processes to the changes of technologies and products. This area is now set up to function and are no longer exclusively on individual components, focused. “A chassis-only chassis, but also includes the drive and Software,” explains Moser. Therefore, the company’s quality relies on understanding of the system, and on Teams of experts in various areas.

In addition, new skills have been built up in areas such as high-voltage technology and software quality. Important prerequisite, to change, is the ability to quickly acquire new Knowledge and build new skills. This also includes extensive qualification measures. Agile methods and agile project management to increase speed and efficiency.

Frank Moser, head of corporate quality at Porsche AG (photo: Porsche AG)

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